Main | 3W Newsletter, Issue 2: Characteristics of 3W Apps, Part 1 »



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Jory Des Jardins

Chris, thanks for starting this forum. I love what you are doing here.

From my perspective, Web 2.0 has enabled users to publish and distribute, to a point where we have to now parse this information to better serve us. I can no longer even rely on my subscription tools to take me to the most relevant information. I imagine this third wave to enable only the most relevant information. Currently I cast a wide net, in order to catch the most relevant information. Third Wave tech will accurately pinpoint my interests without my overt input--the user doesn't always know what she wants to read, just what she doesn't.

Of course, this now takes us to another issue that has become important in Web 2.0, but will become more standardized in 3W: Privacy. Technology will have to customize without intruding. While we may rail against the cookie or behavioral targeting, we want our preferences reflected back to us, we want to get through the informational clutter. Solutions to this contradiction are far beyond my job description, but I do believe 3W will get us closer.

What interests me most is the cultural shift. Web 2.0 brought with it an emphasis on transparency. It became not just a good idea but a standard practice to listen to your reader/customer, to even showcase her input, and technology enabled this. In 3W culture I imagine that personal and business platforms will be a given, and distribution/syndication of our email, shared documents, thoughts will be integral considerations in our process of creating them. But all good eras have a backlash, which I imagine 3M will address as well. Privacy conventions, as well as identity protection and Web-free zones could be significant.

Businesses and Media will completely embrace customers' reactions and feedback and be able to react more in real time. So, for instance, we won't just see roundups from the blogs on CNN, but real-time collaborations of newsgathering. Networks will be aggregators and validators of content.

I've only skimmed the surface. Those are just some initial thoughts.

Chris Alden


This is a great comment! I completely agree that information overload is a major problem that in a sense was only made worse by by Web 2.0 -- there's so much more stuff out there now to wade through. Fortunately, though W2.0 brought a heightened level of participation which ended up with so much more clutter, it also developed tools that should eventually be able to help. Perhaps it's "digital intimacy" in which we are connected to our friends online and we are better known by our vendors such that they can help cut through the clutter. But clearly digital intimacy brings with it privacy concerns and cultural implications. A good topic for a future edition of the newsletter!



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